MAATRU DEVO BHAVAH! PITRU DEVO BHAVAH!
AACHAARYA DEVO BHAVAH! ATITHI DEVO BHAVAH!
AACHAARYA DEVO BHAVAH! ATITHI DEVO BHAVAH!
The translation is very simple (even I can do it!!). It means mother, father, teacher and guest are god or god like and we should worship them. What we listen regularly is just the last bit. The problem is that we are all loosing the first 3 bits and then expect that we would follow the last bit ... that's not how it works. I would like to point to the fact that the flow starts with mother, then goes to father, then to the teacher and lastly to guest. I might be reading too much into this but this is also how I think it is supposed to be. If you don't respect your mother, you cant respect your father, if you cant respect your father you cant respect your teacher (after all father and mother are your first teachers) and finally if you respect all three you might respect your guest!! This is again my understanding of things and not the literal translation of the sloka.
Basically what I am trying to say is that if we have to achieve the goal of being a hospitable country we have to get in touch with our roots. The same roots we are moving away from. The same roots we thing are not worth aspiring for. The same roots that start by respecting our elders especially in our home. Its our tradition that we need to follow. Unfortunately in the blind race of being modern we have sort of lost complete touch with that. We in the past have been the country which have always kept our tradition albeit modifying it with the new good things we get from other cultures. But over the last few years we have started completely westernising rather than modernising. This definitely does not bode well for us as a country. We might progress but we will never be truly happy. You just need to have a look at the western countries and see that they have more problems in life than we do even after having far more resource.
To just summarize I think that the initiative of tourism industry is great but we need to take it to the next level and preserve what little we have been left with!!